The following are industry news articles that may be of interest to you:
Protect yourself
by Gonzalo E. Mon and Alysa Zeltzer
Promo Magazine, 5/1/2007
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U.S. Agency Revenue Jumps 8.8% to $28.2 Billion
by Bradley Johnson
Advertising Age, 4/30/2007
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Allowance 2.0
by John Jurgensen
Wall Street Journal, 1/6/2007
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The Power of Dumb Ideas
by Randall Rothenberg
strategy+business, 9/29/2005
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In a shift Marketers beef up ad spending inside stores
by Emily Nelson and Sarah Ellison
Wall Street Journal, 9/21/2005
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McKinsey Study Predicts Continuing Decline in TV Selling Power
by Abbey Klaassen
Advertising Age, 8/6/2005
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The Great Business Process Handoff
by David L. Margulius
InfoWorld, 5/9/2005
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Business Solutions: Better Learning Through Gaming
by Michael Totty
Wall Street Journal, 4/25/2005
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The following are a few organizations that sponsor key industry events you may be interested in related to the promotion supply chain:
