Mobile Marketing

Messaging. Distribution of marketing messages via text messaging. Includes the following:

• Text messaging/SMS. Outbound and inbound messaging to cell phones and other mobile devices.
• Mobile alerts. Programmed messaging triggered by events like billing, account updates, etc.
• Data capture (survey voting). Surveys deployed via SMS with results captured via a text messaging reply.
• Rebates, couponing & POS. Delivery of coupons and rebate messaging via images sent to mobile phone screens.
• Voice campaigns. Outbound voicemail campaigns delivered to handsets.
• Proximity marketing. Bluetooth and other wireless technology to deliver messaging in proximity to a fixed location.

Browsing. Availability of marketing messages mobile web sites. Includes the following:

• WAP mobile sites. Web sites designed for mobile use.
• Commercial & store fronts. Web sites with e-commerce that can be used to sell products from a handset.
• Advertising. Deployment of advertising solutions delivered to handsets.
• Search & click-to-call. Optimization of sites to promote telephone numbers that can be dialed directly from the wireless well.

Mobile Downloads. Exciting rewards for users of handsets.

• Ringtones. Sound clips of music, sound effects and voices to download to handsets.
• Wallpaper. Screen backgrounds customized for a specific promotional purpose.
• Music. Music delivered to the handset and played via users' telephones.
• Video. Video content delivered to the handset and played via users' telephones.
• Applications. Special programs deployed to the handset to interface with other web sites or stand-alone like video games.
• Discounts and Couponing. Delivery of coupons and rebate messaging via images sent to mobile phone screens.