The Ignition Network

News

The following are industry news articles that may be of interest to you:

Consumer Loyalty is Still Every Marketer's Goal by Barry Curewitz
Understanding Customers’ Digital Mood by Charles Nicholls
Banks Make Rewards Plans Less Rewarding by Jane J. Kim
Marketing Predictions For 2009 by Marketing Innovations Group
Seven Top Online Marketing Trends for 2009 by Heidi Cohen
Protect yourself by Gonzalo E. Mon and Alysa Zeltzer
U.S. Agency Revenue Jumps 8.8% to $28.2 Billion by Bradley Johnson
Allowance 2.0 by John Jurgensen
The Power of Dumb Ideas by Randall Rothenberg
In a shift Marketers beef up ad spending inside stores by Emily Nelson and Sarah Ellison
McKinsey Study Predicts Continuing Decline in TV Selling Power by Abbey Klaassen
The Great Business Process Handoff by David L. Margulius
Business Solutions: Better Learning Through Gaming by Michael Totty

Understanding Customers’ Digital Mood
by Charles Nicholls

Marketing Predictions For 2009
by Marketing Innovations Group

Protect yourself
by Gonzalo E. Mon and Alysa Zeltzer

Allowance 2.0
by John Jurgensen

The Power of Dumb Ideas
by Randall Rothenberg

In a shift Marketers beef up ad spending inside stores
by Emily Nelson and Sarah Ellison

The Great Business Process Handoff
by David L. Margulius

The following are a few organizations that sponsor key industry events you may be interested in related to the promotion supply chain: